The ability to convert leads into sales is critical for the growth of your tradie business. It’s more important than ever to understand a customer’s problems so that you can offer the right solutions and provide an enjoyable consumer experience for them.
Here are our top 9 tips for tradies to convert leads into a paying customer.
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Tips to Convert to Leads
Keep Your Website Informative
A website plays an essential role in the buyer process as customers will typically source much of the information they need from a website before making a purchase.
Websites need to have simple navigation and contain all of the essential information they’ll need to find answers to their questions.
Keep your content useful to customers and add images and videos if possible to give them a clearer idea of your services. Make sure you add a clear call to action that tells them what you want them to do next.
Respond As Quickly As Possible
A quick response to a job enquiry is quite often the difference between you landing the job and the potential client looking elsewhere.
It is vital that you follow up any job enquiries in a timely fashion. We’ve found from experience that potential clients have high expectations when it comes to receiving a call back regarding their initial enquiry.
If you don’t have time for a lengthy phone discussion, give them a quick call to thank them for their enquiry and to set up a future date where you can discuss their requirements at length.
Don’t Make First Contact With SMS
If you’ve received a job enquiry, never make first contact with a potential client through SMS. Not only is this unprofessional, it gives the impression that you don’t have time to talk to them and don’t value them or the work they may be offering to you.
Always phone a lead and speak to them directly. A phone call helps you to establish a vital connection with the person and is an important step in turning leads into sales. By having a conversation, you can introduce yourself, learn about their needs and offer personalised solutions to convince them you are the best tradie for the job.
Listen Carefully
A large part of successfully converting leads into sales is being able to listen to your potential client carefully. You have to be able to identify their exact problem so you can offer a tailored solution that suits their needs.
This conversation is likely to take place during your initial phone call. Engage with the lead and ask them specific questions to get to the heart of their concern. Encourage them to give you as much detail as possible to give you a clear idea of what the issue is and how you can help them.
Offer Competitive Pricing
Price is a crucial factor when a person is considering whether or not to hire a tradie for their work. Customers are price sensitive and will make multiple job enquiries for a price comparison and will choose the one that offers them the best deal.
To increase conversion rate, make sure you do your competitor research and are pricing your own services competitively.
Follow Up Calls
If you’ve provided a quote to a customer, it’s important to follow up the call with a courtesy call to see how the quote went.
A couple of days is sufficient enough to allow the lead to consider your quote and make a final decision. Call them back and be prepared to answer any further questions they may have and clarify any concerns.
It’s also a great opportunity to ask for some feedback from the potential client.
Go For The Sell
It may seem a bit forward, but asking the client directly if they’re ready for you to go ahead with the work is a surprisingly effective way to make a sale.
Clients may be indecisive about whether to proceed and your question could get them over the line.
Make sure you ask for the sale at the right time after you’ve discussed the project and determined the person’s needs so you don’t come off as pushy.
Have A High Level Of Customer Service
Providing potential customers with a high level of customer service is critical in converting leads into paying clients.
Respond to queries promptly, be friendly and professional, practice ongoing communication, have an informative website and a strong after sales support system in place. All of these factors combine to deliver a memorable customer service experience that customers will appreciate.
Show Off Your Good Reviews
One of the first places a lead will look to decide if they want to hire you is a review site.
A good review speaks volumes about the kind of tradie you are, the work you do and the type of results you can achieve. Positive reviews help you gain the trust of potential clients and give them confidence that you can handle the job.
We’re Specialists In Lead Generation For Tradies
Are you stressed out trying to find more work? Trades U Can Trust are a reputable company who find quality leads for tradies across Australia.
When you join with us, we promote your business across our website and social media to attract homeowners on the lookout for the type of services you provide.
Our team is working around the clock to monitor every job enquiry that comes through our channels. If we think you’re a perfect match, we’ll send you the lead’s details and you can contact them to secure the job.
Work for locals in your area
Cost-effective marketing
We take care of the entire process
No competing with multiple trades
Job enquiries are only ever sent to one tradie
We don’t charge commission on any leads!
Personalised service between the tradie and us
All of our tradies come with great Trades U Can Trust reviews
Ready To Start Generating Leads
If you’re ready to convert leads and start landing more paying customers, let us help. Simply fill out our contact form today and our team will be in touch.
Get in Contact Today!
Im looking for a NDIS Approved tradesperson for myself
Im on a NDIS Plan looking for a NDIS Approved tradesperson
Im an agency looking for a NDIS Approved tradesperson
